Heidi Klum, the German supermodel and host and executive producer of Project Runway, trails far behind Bündchen at No. In Detail: The World's 10 Top-Earning Models
Her earnings climbed $20 million over the previous year, thanks to an economic boom in her homeland of Brazil coupled with a 10% surge in the value of the Brazilian real against the dollar. "She's an international icon who can also move product-from shampoo to couture." The economic impact of a Bündchen-backed campaign has placed her far ahead of her peers, earning the Brazilian bombshell an estimated $45 million over the past 12 months.
, who worked with the supermodel during her Victoria's Secret career. "Gisele Bündchen is clearly in a class by herself, and has been for a number of years," says Edward Razek, chief marketing officer of Why? P&G's Pantene shampoo sales exploded 40% in Latin America after Bündchen started slinging the suds. Last month she got a shout-out in an unlikely forum: the third-quarter earnings call of Bündchen is an unparalleled force within the fashion industry and a brand name herself.
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